Our Mission, Vision and Values

Mission

Deliver quality financial services for enhancing the income level of communities in Bharat.

Vision

To be the preferred choice for customers and employees in fulfilling their aspirations.
To positively impact the livelihoods of more than 60 lakh households by 2028 with an AUM of ₹28,000 Crore.
To be the standard of excellence in the financial services industry delivering equitable value for all stakeholders.

INTEGRITY: We believe in doing the right thing

COLLABORATION: We put collective success before individual achievement

AGILITY: We execute fast and effectively

RECEPTIVENESS: We believe in open and honest communication

EMPATHY: We respect and care for all our stakeholders

Mission, Vision and Values